Without trust, an online marketing campaign cannot thrive. Unfortunately, many people have been burned by shady internet scams, and thus it’s harder to earn their trust.
Today, internet users are very cautious and wary of any information they find online because they either know someone or read of someone who was affected by online scams. A fair amount of effort is required to gain their trust. Here are a few ways to structure content to obtain a reader’s trust:
1. Focus on Quality Content
The frequency of posting content matters. Unfortunately, many bloggers take lessons learned to the extreme. To keep up with their prescribed quota, they post low-quality articles or videos, just to maintain an allotment with no incremental value – instead of attracting more visitors and customers, they end up driving them away.
Content speaks for the site it is on. If it contains poor grammar, it will reflect poorly on the site. Quantity will always matter but maintain quality to a higher standard. When it comes down to choosing either, go for quality.
2. Provide Value
The reader’s primary concern is not the value of an offer but rather the reliability of content and consequently the website. While selling is the ultimate goal, this should not be the core purpose of the content. It must be more than a sales pitch.
Offers will differ from post to post. Some posts will provide solutions to common consumer problems. Others will discuss important news and how it can impact the industry or the readers themselves. It is imperative to entertain or inform the “audience” – a mix of both is often preferable.
3. Make Use of Social Proof
Most people are more likely to trust the recommendation of someone they know an advertisement or an article. It’s why word-of-mouth marketing is so effective. Social proof from strangers will often have the same impact.
For example, putting a small banner showing the number of Facebook followers can show that other people like the offers available and could put suspicious minds at ease.
4. Create a Strong Brand
The success of a marketing campaign is reliant on a consistent brand. A consistent brand makes for a consistent image. If it is blurred or confusing, people will have trouble figuring out what to expect from the brand; they’ll have trouble accepting the brand as a credible source.
A consistent tone, goals, and presentation are important to attract the right kind of people with an offer.
5. Post Consistently
Make no mistake – campaigns will be at risk by not creating content consistently, thus putting it in jeopardy. While posting every day is not required, sticking to a regular schedule is a must.
People will tune in when they expect something new, and if they don’t find it, they’ll look elsewhere, and pretty soon a competing site will win over the consumer’s need for fresh content.
6. Get Creative With Titles and Topics
The average person will see tens of articles scrolling through their social media feeds. They’ll see titles that run the gamut from click bait to boring, and so many that they’ll end up with “article blindness,” where they just won’t notice average or commonly covered topics.
Use eye-catching titles to stand out. Don’t go for the easiest topics available; unless it pertains to something entirely new and unique. Strive for a catchy and unique title.
7. Keep the Conversation Going
Great content is an integral part of a marketing campaign, but they’re one-sided. To maximize value and improve trustworthiness, use conversation on social media to create dialogue. Ask readers what they thought and reply to their questions.
A great content marketing campaign can give a site a huge boost, but it will do little if people don’t trust articles and videos from it. Focusing on reliable, efficient and trustworthy content, will produce benefits after gaining trust.
Wealthy Affiliate is an online organization offering a variety of services to enhance the online marketing experience of their members relatively fast.
Members refer to themselves as the community. The community is comparable to the community board of many sites but with a big difference – you do not need to go off site to communicate. Contact is right there after each course, or wherever there is a post, there are comments.
Comments by members are crucial for attaining know how in all courses and might be the secret reason why so many members are obtaining experience in a shorter time.
When I say shorter time, if you are a complete novice, I do not mean one week or one month. I’ve also been a victim of scams online, and I know the feeling.
The last scam got to me because they promised to have my website up and running in a week. So I bought in, paid almost $300.00 and got stuck because I had to build the site myself and I did not know how.
What they offered for training were some short videos. So I’m stuck at website editing and will get back to it once I’ve completed the level of training at Wealthy Affiliate to do so. But by then I would have lost out by not using my website for the entire subscription.
You get a good sense of the ambiance of Wealthy Affiliate (WA for short) community even though the connection is from a distance. Another interesting observation is members who renewed their membership after a hiatus, all are ecstatic to be back, and I keep asking myself if I ever stop would I be ecstatic to be back?
The saying goes, you don’t miss it till it’s gone – in this case, me leaving and missing WA. Well, I am online at Wealthy Affiliate every day, so I don’t think I will be leaving soon. It is similar to being online on a social site, but with a big difference – at WA you are monetizing or working towards monetizing your time online.
Once you’ve used or discovered all the resources WA offers its members; it would be difficult to leave to host somewhere else. There is no comparison
Childhood depression, mental disorders, and teen suicides are on the rise. Due to cyber bullies, absentee parents, and peer pressure, some youngsters don’t feel loved and accepted. Don’t let that happen to your children. Let them know you love them by your words and action.
There are numerous ways to let them know you love them, here are thirteen ways that can be a springboard to attain what is best for them.
1. Don’t ridicule your children’s friends – The older they are, the more important this becomes. You should be concerned and monitor their friends, but tread carefully.
As children mature, they identify more with their friends than with their parents. Though this natural occurrence is necessary, parents still fear the influence those friends might have.
As your children’s identity become interconnected with their friends, an attack on one is an attack on all. You can demand, “You’re not going to see so-and-so anymore,” but that could alienate them to the point they tune you out whenever you speak.
It takes great wisdom and finesses to keep the lines of communication open with regards to your children’s friends. Here are some suggestions:
• Just recall how things were when you were their age. Empathy will help you communicate your concerns effectively.
• Ask questions about your children’s friends, being careful not to form an immediate opinion.
• Listen while they express their views, this shows you do value their individuality and accept their ability to make decisions.
• Make sure your voice is not condescending, combative or superior when you tell them why you disapprove of their friends.
• Invite your children’s friends into your home as this will allow you to monitor their friends and also get to know them.
• Don’t be apprehensive setting limits on the amount of time your children spend with their friends but do it in a way both of you can accept.
2. Make meals and snack time special and fun – fun and different ways to prepare food flood the internet (Especially Facebook and Pinterest). Use this resource to liven up meals and snack time.
Veggies that look like dinosaurs, sandwiches in the shape of spaceships, and a special meal on your children’s birthdays show how much you care.
3. Show your affection – This can be a heartfelt hug, a pat on the back, a tender paternal kiss on the cheek or forehead, or a light massage says, “I love you” without you saying a word. It can also alleviate your children’s everyday stress.
News and talk shows bombard children with information than any other time in history. Since children are not mature enough to process all of this, they tend to bottle up their concerns. Your outreach can help them relax and feel safe.
Older children may not want physical displays of affection, especially in public. But this is when they might need it the most. If you haven’t shown physical affection to your older children in a long time, start slowly. They might withdraw at first, but be patient. Before long they will accept and want your affection.
4. Give your children quality time – in this busy world; parents sometimes don’t give their children quality time. As a whole, parents need to spend as much time as possible with their children, but when they can’t, they need to make those occasions count.
Quality time may require shutting out the world and devoting one-on-one time with your children. No phones, work, or personal agendas. Look them in the eyes and pay attention. Children aren’t dumb.
They know when you’re not “with” them. Ask questions and then give them time to answer so they can formulate a reply thus increasing their self-confidence and problem-solving ability.
5. Let your child help with the chores – Little children especially like to help around the house. It is easier to do it yourself, but this stymies an opportunity to bond and train your child. Letting them help also strengthens their self-esteem if you couple the responsibility with honest and sincere praise.
6. Help your children build independence and self-confidence – Independent and self-confident children are more prone to resist peer pressure and not compromise their standards.
Your job is to prepare them to leave home one day, by allowing them to form an opinion and make their own decisions and learning from their mistakes or else, they might spend the rest of their life asking for solutions or have someone else make their decisions.
7. Allow your children to make mistakes – everyone learns from their mistakes, so teach them that a failure is an event, not an eternity.
Don’t correct them for an honest mistake that is not a willful act of rebellion; there’s a big difference between them accidentally spilling their milk and an outright refusal to heed what you say.
Also, remember that the younger your children are, the shorter their attention span and ability to retain information. You might have said something ten times, but they still can forget.
If you punish your children for things they can’t help when done at a particular age and are part of their learning process, they will get discouraged and quit trying.
8. Show enthusiasm in their interests – this is hard if you’re busy or you and your children don’t share the same interests. But when you are interested in what interests them, they will feel your love.
Stop what you’re doing and give them your undivided attention. Ask questions to stimulate a conversation. If possible, participate in what they are doing.
9. It takes two to have children so be caring and respectful when discussing the other parent of your children so that they will grow up with a healthy view of love and relationships.
What if you’re divorced, and you don’t think you could love or forgive the other? Here are some suggestions:
• Keep the lines of communication open and include the other parent in decisions you make on your children’s behalf.
• Let them know of the positive traits of the other parent – difficult for some but try to remember the favorable times.
• Share your children’s day-to-day events with the other. They need to know that the other parent is still involved in their lives.
Please note: If you fear verbal or physical abuse from your ex or current parent of your children, this situation needs counseling and outside intervention.
10.Help your children develop their talents – Everyone has a talent or talents. As a parent, you will be the first one to notice your children’s skills and aptitudes. Help them to cultivate their abilities, and this may mean a sacrifice of your time and finances, but it will be an “investment” dividend pays future “dividends.”
11.Encourage your children – “No” is the most common word in the English language. It’s also the most discouraging. Sometimes it is necessary.
If your children perpetually hear “No!,” they will learn to tune you out and also believe they can’t do anything right. As the curator of your children’s self-esteem, it’s up to you to help your children have a positive regard for themselves.
12. Say “I love you” often – This should be understood, but parents get busy or assume their children already know. There is no compare to a heartfelt and sincere “I love you” followed with a gentle form of affection. It takes only a moment, but it will reap a lifetime of benefits.
13. Discipline your children in private – training is necessary if you want to raise responsible children, but there are three reasons not to do it in public:
• Someone might report you to the authorities.
• Disciplining in public will embarrass them and, may affect your long-term relationship with them.
• If you wait until the two of you are in private, it gives you time to reevaluate the situation, manage anger then dole out the proper discipline.
There you have it- thirteen ways to tell your children “I love you.” Start doing them today and watch your children bloom as your relationship strengthens.
* While this list is for children who still live at home, you can (and should!) adapt it for your adult children. Though most adult children do not need their parents in the capacity they once did, they still need to know you love and care for them.