8 Must-Have Elements for Your Local Business Website


local market A website is an essential marketing and branding tool for local businesses. According to a survey conducted by BrightLocal, 32{75d9170601b116c50b94827e4dce8cd04dd12ac6e18f635bdc3be90482b5439b} of consumers say they are more likely to contact a local business if it has a website. If you want to present your local business as a leading figure, you should include the following elements in your website.

#1) Address and Phone Number

The number one reason why users visit a local business’s website is to find their contact information. Be sure to include your business’s street address and phone number on your website.

If someone hears about your business from a friend or coworker, they may visit your website to find the address. If someone wants to know whether you carry a specific product, they may look for your phone number. Either way, you need to include your business’s address and phone number to satisfy these users.

It’s recommended that you display your business’s address and phone number in plain text format. Some business owners unknowingly make the mistake of displaying this information as an image. While displaying your address and phone number as an image isn’t going to hurt your site, it doesn’t help either. Search engines can read the context of text (not images), so displaying your contact information as text encourages higher rankings for local searches.

#2) Hours of Operation

In addition to contact information, you should include your business’s hours of operation. Before driving to a retail store or local business, consumers may search for their hours of operation online. Failure to publicly display this information could cost you sales.

On your website, list which days of the week your business is open and for how long. If there’s an upcoming holiday, you can also let visitors know whether you’ll be open or closed on that day.

#3) Social Media Buttons

Regardless of who exactly is your business’s target audience, they probably use social media. A survey conducted by the Pew Research Center found that 79{75d9170601b116c50b94827e4dce8cd04dd12ac6e18f635bdc3be90482b5439b} of online adults in the United States use Facebook — and that’s only one social media network. With digital marketing experts predicting an increase in social media usage in the years to come, this is something local business owners shouldn’t ignore.

If you haven’t done so already, create profiles and pages for your business on all of the leading social media networks. Next, add social media buttons on your website linking to those accounts. If your website uses a content management system (CMS) like WordPress, you can use a third-party plugin or module to automatically integrate these social buttons.

Once your social buttons are active, visitors can click them to access your business’s social media profiles and pages.

#4) Embedded Google Maps View

You should also include a Google Maps view of your business on your website. Doing so helps visitors find directions to your business more easily. Rather than opening a new tab in their browser, visitors can click the embedded map and enter their address. Google Maps will then reveal the fastest route from their location to your business.

To embed Google Maps on your website, visit Google.com/Maps and enter your business’s street address. Next, click the menu button at the top left corner, followed by “Share or Embed map.” You can then choose the preferred size of your map, grab the HTML code, and paste it into your website.

#5) ‘About Us’ Page

An “about us” page is an essential component of a local business website. Using this prime digital real estate, you can tell the story behind your business.

While all businesses can benefit from an “about us” page, this website element is particularly important for smaller, local businesses. Most consumers already trust large businesses like Walmart, Target and Home Depot, so they rarely look at their “about us” page.

Small businesses, however, must work to gain consumers’ trust, which is where an “about us” page proves useful: you can use this page to explain your business’s history, goals, accolades, and why it’s the leading brand for its respective industry.

#6) Call-to-Action

A call-to-action (CTA) lives up to its namesake by enticing visitors to take action. It triggers a visceral reaction in visitors, encouraging them to visit your store or perform other actions. Whether it’s text or an image, your business’s website needs at least one CTA.

Common examples of CTAs used on local business websites include:

  • Visit us today
  • Stop by our store to learn more
  • Give us a call to learn more
  • Sign up for our newsletter

#7) Contact Form

Local business websites need a functional contact form as well. Even if you include your business’s email address, some visitors may prefer to use a built-in contact form. It’s an easier and more convenient way to contact a business, as it allows users to send messages directly from the site without ever leaving.

A typical website contact form includes all of the basic email fields like name, email, subject and message. Once configured, any message a visitor creates will be automatically sent to your specified email address.

Creating a contact form from scratch requires some coding knowledge. However, FoxyForm.com is a free-to-use service that allows you to create one in just a few minutes. You enter your desired settings and email address, and it gives you the code. Just copy and paste this code into your site where you’d like the contact form and you’re done.

#8) High-Quality Content

Finally, your business’s website needs high-quality content to keep visitors, and search engines, coming back. There’s an old adage many digital marketers refer to when stressing the importance of content: “Content is king.” While Bill Gates originally created this adage in 1996 when discussing the future of the internet, it still rings true to this day.

Publishing high-quality content on your business’s website promotes higher search rankings. Search engines will crawl your site’s content, using this as a signal in their ranking algorithms. And when your site ranks high, more users will see and visit your business.

By integrating these elements into your website, you’ll present your local business as an industry leader.