Trust – the 7 Steps To Trustworthy Content

People exhibiting trustWithout trust, it is almost impossible for online success to thrive. Unfortunately, many people were affected by shady internet scams, and misinformation has touched many, and thus it’s harder to earn their trust.

Today, internet users are demanding trustworthy content and are wary of all online information because they either know someone or read of someone who was affected by scams or malicious data. A fair amount of effort is required to gain their trust. Here are a few ways to structure content to obtain a reader’s trust:

1. Focus on Quality Content

Most people are more likely to trust the recommendation of someone they know an advertisement or an article. It’s why word-of-mouth marketing is so compelling. Social proof from strangers will often have the same impact.

For example, putting a small banner showing the number of Facebook followers can show that other people like the offers available and could put suspicious minds at ease.

2. Provide Value

The reader’s primary concern is not the value of an offer but rather the reliability of content and consequently the website. While selling is the ultimate goal, this should not be the core purpose of publishing. It must be more than a sales pitch.

Offers will differ from post to post. Some will provide solutions to everyday consumer problems. Others will discuss relevant news and how it can impact the industry or the readers themselves. It is imperative to entertain or inform the “audience” – a mix of both is often preferable.

3. Make Use of Social Proof

Most people are more likely to trust the recommendation of someone they know an advertisement or an article. It’s why word-of-mouth marketing is so compelling. Social proof from strangers will often have the same impact.

For example, putting a small banner showing the number of Facebook followers can show that other people like the offers available and could put suspicious minds at ease.

4. Create a Strong Brand

The success of a marketing campaign is reliant on a consistent brand. A consistent effort makes for a dependable image. If it is blurred or confusing, people will have trouble figuring out what to expect from the brand; they’ll have trouble accepting the brand as a credible source.

A consistent tone, goals, and presentation are essential to attracting the right kind of people with an offer.

5. Post Consistently

Campaigns will be at risk by not creating content consistently, thus putting it in jeopardy. While posting every day is not required, sticking to a regular schedule is a must.

People will tune in when they expect something new, and if they don’t find it, they’ll look elsewhere, and pretty soon a competing site will win over the consumer’s need for fresh content.t.

6. Get Creative With Titles and Topics

The average person will see tens of articles scrolling through their social media feeds. They’ll see titles that run the gamut from click bait to annoying, and so many that they’ll end up with “article blindness,” where they won’t notice average or commonly covered topics.

Use eye-catching titles to stand out. Don’t go for the most comfortable topics available; unless it pertains to something entirely new and unique. Strive for a catchy and unique title.

7. Keep the Conversation Going

Great content is an integral part of a marketing campaign, but they’re one-sided. To maximize value and improve trustworthiness, use conversation on social media to create dialogue. Ask readers what they thought and reply to their questions.

The ideal content marketing campaign can give a huge boost, but it will do little if people don’t trust articles and videos on it. Focusing on reliable, efficient and trustworthy content, will produce benefits after gaining trust.